5 ways product leaders can create a culture of innovation

This article guides you through a three-step process for identifying a product's North Star Metric (NSM). Before delving into the methodology,...

Senior product leadership can ensure teams work beyond a few ideas and help foster a culture that turns innovation into a strategic, guiding principle that connects to every part of the organization. And here are five ways to do just that…...

The journey from recognizing challenges in retention to implementing effective solutions is both intricate and rewarding. In this article, unravel strategies to address retention....

We're in the midst of figuring out what product ops really is, and now we're in the midst of refiguring out what product management is. Companies are trying to figure out how to become profitable and how to reduce costs, and all of these things are culminating....

Buying a pre-built solution can save you time and money. It’s convenient and hassle-free. You don't have to worry about the development details because the product is ready to use and out of the box....

roduct requirements are descriptions of how a product can satisfy the needs of its users and stakeholders. They outline the features, functionalities, and constraints of the product, serving as a blueprint for its development....

AR/VR interactions generate valuable data—a goldmine for product managers. Through clicks, dwell times, and even in-VR actions, we can gain insights into user behavior and preferences....

Deep dive into the relationship between PMs and PMMs. Learn how to make this partnership as fruitful as possible, and in the process, build the best product possible....

KPIs aren't just about tracking metrics; they're about deeply understanding how these metrics can drive business outcomes and improve customer experiences. Dive into how you can effectively apply them within your organization to achieve remarkable results....

What sets your product apart from the competition? Define your unique value proposition—the reason why customers should choose your product over others....

One of the primary challenges in product adoption lies in understanding the needs and pain points of the target audience. It's challenging to create a product that appeals to users without a thorough grasp of their preferences....

In product development, use cases serve as the guiding light. They help identify user needs, define features, and prioritize tasks. By aligning development efforts with these cases, product teams can ensure they're building the right features for the right audience....

The summit offered an opportunity to exchange ideas on various topics that are shaping the industry at great depths alongside leaders from companies such as EY,  Applied Systems, Atmosphere, and Uber....

Data analytics is a powerful tool that helps businesses extract valuable insights from large amounts of data, enabling them to make well-informed decisions....

Product-led sales is a customer-centric approach that places the product or service front and center in the acquisition, activation, and retention processes....