Tanya Lang

We sat down with Maggie Crowley, Director of Product Management at Drift, ahead of her session at the Product-Led Festival. Here's a quick, bite-size teaser of what product-related insights we can expect from her full talk on June 3rd....

Drake Andrews, Eric Peters, Paul Holmes-Higgins and Jamie Norman talk cutting features, collecting feedback and reaching that all important 'Aha!' moment for your product....

Caz Brett, Renia Rigopoulou, Ilja Goossens and Yvonne Chow talk enhancing customer experience, building competitive product and conceptualizing your company's goal....

"Why do we talk about our users as if we're running a military sting operation on them?" Eric Peters wants to help "inject some humanity back into your product-led growth strategy" and shows "5 ways that HubSpot has bet its business on a flywheel model."...

"In Marketing and Product, you need to slow down to go faster. If you reflect on what you're working on, and continue thinking about why ideas succeed or why they fail, you will continue to grow." David Ly Khim explores how his Hubspot team prioritize experiments and why they embrace failure....

"We need to talk about the problem with user retention." Suresh Kondamudi, Co-Founder and CTO of CleverTap hands us the tools to address this recurrent source of pain for Product teams....

Paul Holmes-Higgins, Flowable, walks us through the complexities of open-source business. "Just because it's free, just because it's open, doesn't mean it's valueless. The value of open source, the value of free is actually thinking hard about the end customer."...

How can you deliver the most you possibly can for your customers when their needs and desires are constantly shifting? How can you do the best job possible with the resources available to you? There isn't necessarily an easy answer to this, but Tom Ralston gives it his best shot....

"The direction that you execute should not be the way you plan. You should be doing it backwards." Marko Perisic, Zellis, advises an entire flip of perspective when looking to successfully plan for and launch innovative product....

Product is really hard. Companies are seriously complicated. Now, let's add to that the challenge of creating an effective product team with minimal resources, rigid company cultures and shaky tech foundations. Joseph Darkins, JLL, gives us the lowdown....

Dr. Gerd Weishaar, SVP Product Management at UiPath, shares his experiences from the last 15 years leading product management in different growth environments. He explores both the advantages and disadvantages of working within these types of businesses....

"As I've been evolving in my career, I see that whilst Product Managers often execute their professional skills flawlessly for their products or features, sometimes they forget that you can use those skills for your own lives."...

Krishna Panicker, VP Product at Pipedrive, explores his experiences with companies that have managed to change the very basis of competition itself. He gives his twopence on how you could, too....

Growth product management is difficult. You don't necessarily have a scope of features. It can become particularly messy to define. Axel Florence, Shopify, shares the compilation of tools he uses in his role as Product Manager to make his projects grow more efficiently....

People don't care about your features just because they exist. Building a new product does not always facilitate a better customer experience. Evelyn Watts, Shopify, calls for a change in our mindset as she runs through how to ensure your products add value to your business....