Members-only White paper How to build customer-centric products No matter how many years of experience you have designing products, there will always be baked-in assumptions about what’s best and hidden nuances you may never consider....
Members-only White paper Remote testing and feedback: the key to customer empathy You are not your customer. Putting yourself in their shoes is the most important skill you need in order to develop the customer empathy required to build products your users want....
Members-only White paper Design thinking for product teams Building customer-centric experiences isn’t always easy; if it were, every company would be crushing it....
Members-only White paper Testing at every stage of development There’s always risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process....
