Product-Led Alliance | Community Newsletter
April 19, 2024
🔥 Fresh content
Creating high-demand product with low competition 🚀
Are you tired of struggling to find a product that stands out in a crowded market? Look no further! Our latest article reveals the secrets to uncovering high-demand products with low competition. Discover how to tap into untapped niches, assess demand, and outsmart your competitors with creative solutions. Don't miss out on this golden opportunity to revolutionize your business!
Product adoption challenges: Understanding the journey ✨
Successfully launching a product isn't just about creation; it's about ensuring adoption by the target audience. But it's no easy feat! Explore the journey of product adoption, highlighting key challenges and strategies to overcome them. From understanding user needs to tackling skepticism and trust issues, we've got you covered. It's a marathon, not a sprint, but with perseverance and strategic planning, your product can thrive!
[YouTube] Your go-to guide on product leadership 🛠️
Learn the intricacies of leading product teams and driving impactful outcomes. Whether you're a seasoned product manager looking to enhance your leadership skills or someone aspiring to step into a product leadership role, this video offers valuable advice and practical tips. Join us as we share strategies and wisdom to help you navigate the challenges and opportunities of product leadership.
💡 Whitepaper Spotlight
Whilst retaining your most loyal customers is a number one priority, keeping them safe from hackers should also be a key focus.
Luckily, we’ve got two resources that’ll help you do just that:
🔐 Engage and protect your customers at every touchpoint.
We deep-dive into the best ways to keep your customers safe and engaged, including omnichannel strategies, leveraging security as a benefit, and more.
🤝 Safe and secure onboarding.
If your customers’ accounts are compromised by an attack, they’ll lose trust in your brand. Luckily, we’ve got the perfect resource to help you tighten your own security.
Which one will you choose?
NEW: Data power unleashed | Live session⚡
️
Data driven teams need to know how their digital experiences stack up to the competition, identifying areas of improvements to get closer to their customer.
We’ll dive into the key insights from Fullstory’s behavior trends report with specific insights into retail, gaming, travel and financial services, designed to help you use the data effectively.
📅 Thursday, April 25
⏰ 8am PDT | 11am EDT | 4pm BST
💻 Online
Join us as we explore how behavioral signals impact other key metrics like bounce rates, exits and session duration, and learn how best-in-class companies are taking behavioral data insights and making meaningful changes.
NEW: Bridging solutions ⚡️
️Loyal customers place a huge amount of trust in orgs like yours.
So, in an era of rapid tech advances and the rise of online consumer vulnerability, how can you ensure you’re building a really solid foundation of trust to minimize customer churn?
We cover this exact topic in our latest live session with Telesign.
🗓 Thursday, May 2
⏰ 8am PDT | 11am EDT | 4pm BST
💻 Online
Join us as we demonstrate how you can create a blueprint for digital trust using strategic collaboration, omnichannel partnerships and more.
💬 Talking points
@Chrístian Carrard is looking for a Security Product Manager who can give them some tips to start in this position.
@Catherine Norris would like feedback/user testers over the next few days. If you have 30 minutes to spare, she’d really appreciate your insight and feedback.
@Maru Ituarte is wondering if anybody has tips or hacks on onboarding as a PM in an engineer-led product without documentation. They were thinking of doing a product audit. Do you have any tools/frameworks to recommend?
@chris Okafor is looking for a framework for enterprise teams' release management. They’re looking for a go/no-go checklist for extensive product teams.
Keep up with all the latest hot topics on the #plg-questions channel.
👋 Opportunities
Tomya Mateo has an opportunity for a Senior Product Manager, Developer Experience. Would this be of interest to you or someone within your network? The job is remote but based out of Switzerland.
Julia Garone Jordao’s company, Teya, is hiring for a senior data analytics role dedicated to their customer operations team and responsible]e for sales and support KPIs management. They’re based in Victoria, London, and have flexibility regarding remote work.
Cascade Waddell posted that Rare Recruitment is seeking a Product Graduate Trainee in London. This is an excellent opportunity to work alongside a Product Manager to build and maintain a range of software products. UX and overall product knowledge are part of the role's requirements. They are looking to fill the role quickly.
Marcus Schubert is looking for a Senior Product Operations Manager in Germany.
Keep up with all the latest opportunities on the #product-jobs channel.
🤝 PLA Mentorship
Exciting news... Mentorships are added to the Product Led Alliance membership!
We don’t take our mentor program lightly. Every applicant is carefully vetted and only the crème de la crème product marketers come on board. It’s CV-worthy in and of itself.
Becoming a product marketing mentor has tonnes of upsides to it…these are really only a few of them:
🎯 Help other product marketers reach their potential
🙌 Give back to the community and leave your own legacy
💡 Gain fresh perspectives and learn from your protégé
See all the information here 🔥
If you aren't a paid member yet of the Product Led Alliance and would like to be, you can see our membership plans here or contact @Ciara for more info.
🎓 Courses
OnDemand
Product Operations Certified: Core - Launching this month
Master product operations and take the product world by storm. Dive into advanced strategies for scaling operations, data analytics, team management and more, all to deliver real results. Join the waitlist and get early access to course content, plus 10% off when it launches.
Product Management Certified: Core
This fully self-paced curriculum packed with templates, frameworks, and real-world case studies will equip you with all the necessary and real-life product management skills to skyrocket your career to new heights. Or, join us on May 15 in Amsterdam and get certified in person.
Product Operations Certified: Masters
The need for product ops experts is skyrocketing, making it a pivotal role in today’s teams. Our course is designed to enhance your skills in all the essential aspects of product ops.
Live & in-person
Product Management Core: Amsterdam
Transform your product management skillset in a single day on May 15. Join our experts and your peers for the ultimate product management certification and shape the trajectory of your career.
Pre-order & save
Product Roadmaps: Masters - Coming June 2024
Whether you’re a seasoned product manager or just starting your journey, this course is designed to demystify the art and science of creating effective roadmaps.
Pre-order now and save up to $300.
📆 Coming up
Amsterdam summits 🇾🇪
It's just weeks from our three co-located events, so don't miss your chance to connect with your product community IRL.
With plenty of networking opportunities that could transform your career alongside impactful keynotes, roundtables, panels, workshops, and fireside chats, there's truly something for everyone across the product ecosystem.
Senior product leaders from across Mainland Europe from companies like Uber, Meta, Deel, Booking com, Liiva, Doodle, adidas, and so many more are ready to share the secrets that took them to the top, at:
Product-Led Summit Amsterdam, May 16 & 17
Product Operations Summit Amsterdam, May 16 & 17
Chief Product Officer Summit Amsterdam, May 16
👉 Apply for your exclusive complimentary product leader pass
Tickets are flying fast!
Get Product Management Certified whilst you’re with us.
Already looking to be in Amsterdam for the Summit?
For the first time ever, we’re bringing our Product Management Core certification to life in Amsterdam on May 15. In just one day, you’ll learn from a renowned product expert, network with peers in your area, and walk away full of knowledge, insights, and tools to apply in your role the very next day.
Make the most of your time out of the office, engross yourself in the most extensive product management curriculum, and walk away with a CPD-accredited certification. But be quick, as there are limited seats left.
Product-Led Summit Las Vegas 🎲🃏
Product-Led Summit Las Vegas is just a few weeks away, now's the time to secure your spot.
Join us on May 22 & 23 to hear from product experts from Microsoft, Oracle, American Express, Target, TeamSnap, Credit One Bank, Rheaply, Matilion, and many more.
Tickets are flying! Don't miss your chance to join this pivotal moment to network with your local product community.
CALL FOR SPEAKERS! 📣
Product Operations Summit returns to San Francisco.
🧠 Are you a prod ops guru?
✅ An expert in overcoming obstacles and driving cross-functional collaboration?
We want YOU to be a part of Product Operations Summit.
📅 Date for your diary: San Francisco, September 4 & 5, 2024.
Product Operations Summit is an unparalleled opportunity to share your knowledge, insights, and success stories with a global audience of prod ops professionals and thought leaders.
Join us as a speaker, and let's create an unforgettable experience together.
🗣 Any recommendations? Let us know who you'd like to see in September.
Want to speak at one of our 2024 events?
Fill in this form & we'll get in touch!
🫂 Join the product club
The above is just the tip of the product iceberg - consider PLA membership…
Here’s a quick TL;DR of what you’ll unlock: 🔓
Connect with your fellow product experts from companies such as LinkedIn, Slack, and more in a private community.
Catch up on the latest product management hacks by topic or event with 350+ hours of OnDemand event footage.
Gain real-world insights from PLG leaders with your very own biweekly dose of exclusive, members-only content.
Streamline your day-to-day with 50+ templates and frameworks ready-to-use whenever, wherever.
Early, ungated access to new products and reports to help you stay ahead of the curve.
Free live stream access to every single one of our in-person summits.
Some pretty sweet perks including discounts on events and certifications.
Once you sign up, the value never stops.
🛠 Resources 🛠
The State of Product Data report 2022
The PM’s Guide to Embedded Analytics report
The State of Product Ops report 2022
Tools of Choice 2023 report
Ones to Watch in PLG 2023 report
Unlock the full potential of product integrations
Drive better decision-making
The big payoff of application analytics
Building a culture of experimentation
️⭐️ Your feedback fuels us ⭐️
“Thanks to PLA, I've had the incredible opportunity to immerse myself in the world of product management, engaging in insightful AMAs and forging connections with esteemed product leaders. These experiences have ignited a profound interest in me, particularly in the captivating domain of AI product management. I'm inspired to pursue this path and channel my passion into shaping the future of innovative AI-driven products.”
- Soham Sharma, PLA Slack member
We thrive on your feedback, so don’t hesitate to let us know how we’re doing!
Leave your feedback and suggestions on Google, G2, or Trustpilot. Or all three!
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