Members-only Go-to-Market What is a go-to-market (GTM) strategy? A strong GTM strategy will detail the competitive positioning, ideal customer profile, distribution channels, promotional tactics, and sales enablement practices that will be used to not only commercialize the product, but also accelerate its adoption in the marketplace....
Members-only Go-to-Market How to create a value proposition The best value props are brief statements that outline what makes your product unique and necessary – and why your target audience should choose it....
Members-only Product Strategy How to raise the price of your product There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....
Members-only Research and Feedback Using customer feedback and win-loss interviews to improve your product Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....
