Makayla Bowler

Makayla is a freelance writer who enjoys gathering research on product-led related topics in order to create informative, engaging content.

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The 5 critical phases of product development

This article will outline the 5 most critical phases in the product development process. As well as suggest further ways to achieve a more streamlined production process that play an essential part in defining, designing, building, testing, and delivering the product....

How to build more effective product positioning strategies

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Go-to-Market

How to build more effective product positioning strategies

A successful product positioning strategy relies on a deep understanding of the marketplace that it wants to compete in. I will provide five top tips on how to develop and maintain a clear positioning strategy, which is both sustainable and recognizable to potential customers....

The pitfalls that prevent product managers from reaching their potential

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Careers & Development

The pitfalls that prevent product managers from reaching their potential

There are few professions where mistakes are part of the process as much as they are in product development. However, sometimes things happen enough that it can be said they contribute to bad products. Here's a list of common pitfalls that can kill a product and a few ways they can be avoided....