Sara Estes

Senior Content Marketing Manager at Pendo.io. Experienced writer, editor, and marketer, taking an equally creative and analytical approach to every project.

Members-only

The truth about the software experience gap - and why you need to close it

Every company relies on software to drive its business forward. As software replaces more in-person activities and enhances more workflows, oftentimes a disconnect in that experience arises. At Pendo, we call it the software experience gap....

5 guiding principles for collecting customer feedback

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Research and Feedback

5 guiding principles for collecting customer feedback

What your customers say can help you improve the products and features you already have. Whether you already have a robust customer feedback program in place or are looking to build one from scratch, there are a few key fundamentals to keep in mind....