Go-to-Market

With product-led GTM, potential customers interact directly with the product, often through freemium models or free trials, allowing them to experience its value before making a purchase decision....

A product launch strategy is a comprehensive plan that outlines the steps necessary to introduce a new product to the market. It encompasses everything from market research and competitive analysis to marketing, sales, and distribution tactics....

A strong GTM strategy will detail the competitive positioning, ideal customer profile, distribution channels, promotional tactics, and sales enablement practices that will be used to not only commercialize the product, but also accelerate its adoption in the marketplace....

Market trends analysis is the process of researching and assessing past and current shifts within the industry. This is in an attempt to spot patterns and notice any potential opportunities for future changes to your business strategy and growth for your organization....

The best value props are brief statements that outline what makes your product unique and necessary – and why your target audience should choose it....

Voice of the customer is the process of collecting feedback and insights directly from customers in an effort to understand their expectations, needs, pain points, and overall experience with your product....

Product descriptions are a key element in any marketing strategy for product/service-based businesses. Experts say that 87% of online buyers focus on the quality of product descriptions before they consider buying the product....

Instead of viewing products as mere objects, JTBD sees them as solutions to specific "jobs" or tasks that customers want to accomplish. It's like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall....

A successful product positioning strategy relies on a deep understanding of the marketplace that it wants to compete in. I will provide five top tips on how to develop and maintain a clear positioning strategy, which is both sustainable and recognizable to potential customers....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing....

By creating engaging and informative content that speaks to the needs and interests of their target audience, companies can build brand awareness and generate leads that are more likely to convert into customers....

Businesses ahead of the curve are embracing product-led growth expansion strategies to capture new market opportunities, establish a competitive edge, and secure a sustainable future....

You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy....

With the right pricing strategy, you can determine the right price for your business and get the revenue you deserve. But what product pricing strategies can you rely on for your business to thrive?...

There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....