Journey to CPO playbook

Product transformation, business transformation—or something else entirely? As a product leader, I initially thought that building a cloud-based version of our flagship...

In this article, discover the biggest challenges in transformation, why many initiatives fail, and the strategies to embrace change....

While both strategies aim to drive business growth, they take very different paths to get there. Product-led growth relies on a self-serve, user-driven experience, while marketing-led growth depends on marketing and sales to generate and close leads....

Universal search is a feature on search engines that combines and displays images, maps, news, videos, and web pages into a single results section, usually displayed above the organic search results....

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Your path to the C-Suite starts here If you’re serious about advancing your career in product management, you’ve probably asked yourself:...

PLG marketing is a strategy where the product itself drives user acquisition, retention, and expansion. Instead of relying on traditional outbound marketing tactics like cold outreach or expensive ad campaigns....

Before investing time and resources, ensure your product solves a real problem and has a clear audience. Define your target audience: Who is your product for? Create user personas that outline demographics, pain points, goals, and behaviors....

To address rapidly changing consumer preferences, executive strategies are increasingly focused on offering the right range of products rather than simply trying to maximize sales volume – demanding a more nuanced and agile product approach....

API product managers are the strategists and visionaries behind APIs. Unlike traditional product managers who might focus on consumer-facing products, API product managers are more technical and developer-centric....

Explore practical strategies for positioning and pricing AI offerings, and the transformative potential of new monetization models....

PLA’s Ones to Watch is back with a fresh edition for the new year! This year, we’re once again showcasing the top product professionals making waves in the community as we head into 2025....

At its core, ethical AI is about designing, developing, and deploying AI systems in ways that prioritize fairness, transparency, accountability, and the overall well-being of users. It’s not just about avoiding harm but actively striving to do good....

Building data products is a cornerstone of delivering value in the digital age. In this article, discover insights into embedded analytics....

Incorporating personalization into customer experiences has become essential for brands aiming to meet and exceed revenue targets. According to recent research by Forrester and Deloitte Digital, brands that effectively use personalization strategies report a significant boost in loyalty....