Journey to CPO playbook

Customer support is the process of assisting customers so that they can use a company’s products or services. Like its sister, customer success, it’s the backbone of any business and a crucial part of any CRM or brand experience strategy....

Javier Garcia-Alzorriz, Senior Product Operations Lead at Camunda, decodes the distinction between product operations and product management....

Sales enablement is about helping salespeople be better at what they do by providing them with support and training. It sounds simple, but in reality there’s a lot more to it than meets the eye....

A strong GTM strategy will detail the competitive positioning, ideal customer profile, distribution channels, promotional tactics, and sales enablement practices that will be used to not only commercialize the product, but also accelerate its adoption in the marketplace....

Startups prioritize speed, flexibility, and rapid iteration, often operating with limited resources and a high tolerance for risk. In contrast, large companies leverage their abundant resources, structured processes, and strategic alignment to manage product development with a focus on stability....

Welcome to InnovateHER: Women in Product, PLA's newest podcast where we shine a spotlight on the incredible women leading the charge in the world of product....

Market trends analysis is the process of researching and assessing past and current shifts within the industry. This is in an attempt to spot patterns and notice any potential opportunities for future changes to your business strategy and growth for your organization....

As a product leader, I'm always looking for ways to learn and grow. I was drawn to PLA's focus on product-led growth and the caliber of its community members....

Communication skill is among the chief skills that professionals in varying product management roles require. For example, you can say you communicated with local vendors to purchase inventory at a discount of xx %.  By communicating your skills effectively, you can strengthen your resume....

The customer journey aims to understand the point of view of the customer and how they experience an organization. They enable understanding of any pain points, how the consumer arrived at these points, and reveal opportunities for intervention....

Apple's latest updates have created quite the buzz in the tech world. From new hardware innovations to software enhancements, Apple's ecosystem is becoming even more robust, offering numerous opportunities for product managers to leverage these advancements....

The best value props are brief statements that outline what makes your product unique and necessary – and why your target audience should choose it....

Product management lives at the intersection of business, technology, UX, and arguably now, CX. This important function plays a critical role in ensuring that products meet customer needs and expectations....

Building a product operations function from the ground up is a journey filled with unique challenges and opportunities. Bariș Ermut, Product Manager at Innential, takes us through establishing the entire product operations function....

Graham Reed and Antonia Landi are back with another exciting episode of the Product Ops Chronicles. This time, they're joined by the brilliant Lindsey Bell to dive into product operations and its pivotal role in swiftly and efficiently bringing high-quality products to market....