Journey to CPO playbook

As a product leader, I'm always looking for ways to learn and grow. I was drawn to PLA's focus on product-led growth and the caliber of its community members....

Communication skill is among the chief skills that professionals in varying product management roles require. For example, you can say you communicated with local vendors to purchase inventory at a discount of xx %.  By communicating your skills effectively, you can strengthen your resume....

The customer journey aims to understand the point of view of the customer and how they experience an organization. They enable understanding of any pain points, how the consumer arrived at these points, and reveal opportunities for intervention....

Apple's latest updates have created quite the buzz in the tech world. From new hardware innovations to software enhancements, Apple's ecosystem is becoming even more robust, offering numerous opportunities for product managers to leverage these advancements....

The best value props are brief statements that outline what makes your product unique and necessary – and why your target audience should choose it....

Product management lives at the intersection of business, technology, UX, and arguably now, CX. This important function plays a critical role in ensuring that products meet customer needs and expectations....

Building a product operations function from the ground up is a journey filled with unique challenges and opportunities. Bariș Ermut, Product Manager at Innential, takes us through establishing the entire product operations function....

Graham Reed and Antonia Landi are back with another exciting episode of the Product Ops Chronicles. This time, they're joined by the brilliant Lindsey Bell to dive into product operations and its pivotal role in swiftly and efficiently bringing high-quality products to market....

We used the knowledge of people’s struggles to craft campaigns that would share the empathy we had developed with others, to build a greater emotional resonance around our brand....

Before I started my journey into product management (PM), I actively sought advice from people who were already working in this field. I started talking to people by writing them cold emails to get in touch with experienced product managers on sites like LinkedIn....

Voice of the customer is the process of collecting feedback and insights directly from customers in an effort to understand their expectations, needs, pain points, and overall experience with your product....

Usability testing is essential because it puts the user at the center of the product development process. It ensures that the product is intuitive and easy to use, which can significantly impact the product's success....

Behavioral psychology offers valuable insights that can significantly impact your product design. Let’s take a look at key behavioral psychology principles and how they can be applied in product management using real-world examples....

The goal of product management is to bring value via the ongoing projects they are involved with. So, the best way to assist the use case for product management involvement during transformation is to showcase its value....

In this episode, the gang examines the lack of transparency in product development and the goals that need to be set to improve these shortcomings over the long term....