Why most product strategies are reactive (and how to change that)

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As a product leader, I initially thought that building a cloud-based version of our flagship product was merely a product and technology challenge...

In this article, discover the biggest challenges in transformation, why many initiatives fail, and the strategies to embrace change....

While both strategies aim to drive business growth, they take very different paths to get there. Product-led growth relies on a self-serve, user-driven experience, while marketing-led growth depends on marketing and sales to generate and close leads....

Universal search is a feature on search engines that combines and displays images, maps, news, videos, and web pages into a single results section, usually displayed above the organic search results....

A structured framework for evaluating your launch, identifying successes, and uncovering areas for improvement....

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Your path to the C-Suite starts here If you’re serious about advancing your career in product management, you’ve probably asked yourself:...

PLG marketing is a strategy where the product itself drives user acquisition, retention, and expansion. Instead of relying on traditional outbound marketing tactics like cold outreach or expensive ad campaigns....

Before investing time and resources, ensure your product solves a real problem and has a clear audience. Define your target audience: Who is your product for? Create user personas that outline demographics, pain points, goals, and behaviors....

To address rapidly changing consumer preferences, executive strategies are increasingly focused on offering the right range of products rather than simply trying to maximize sales volume – demanding a more nuanced and agile product approach....

API product managers are the strategists and visionaries behind APIs. Unlike traditional product managers who might focus on consumer-facing products, API product managers are more technical and developer-centric....

Explore practical strategies for positioning and pricing AI offerings, and the transformative potential of new monetization models....

PLA’s Ones to Watch is back with a fresh edition for the new year! This year, we’re once again showcasing the top product professionals making waves in the community as we head into 2025....

A data-driven scoring framework that helps product teams prioritize ideas, features, and projects based on their potential impact and effort required....