Members-only Membership content How empathy drives product excellence for users, teams, and business I’m here to talk about empathy in product management. Empathy is a key toolset within the product organization and your key to unlocking relationships within the larger company....
Members-only Articles The future of work: How digital adoption platforms are changing the game DAPs also ensure that employees are aware of the latest updates and features of the tools they use. With technology constantly evolving, it is crucial to keep employees up-to-date to leverage the full potential of digital solutions....
Members-only Tools 3 reasons to run your product team on Coda Tactically, our PMs are no longer sending lots of different links to docs for specs, dashboards, tasks, and other essential elements. Instead, they start by creating a team hub, which serves as a single link and container for all their work....
Members-only Articles Understanding Jobs-to-be-Done in product management Instead of viewing products as mere objects, JTBD sees them as solutions to specific "jobs" or tasks that customers want to accomplish. It's like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall....
Members-only Case Study "The community has played a pivotal role in my professional growth" - Cindy Camacho My motivation for joining PLA stemmed from a desire to connect with like-minded professionals who share a passion for product-led strategies and methodologies....
Members-only Case Study "Nothing compares to PLA" - Gabby Peralta We sat down with Gabby Peralta, Product Operations Manager at Tealium, to hear all about her experience at PLA....
Members-only Articles Product ops: Providing value during the great redundancy Come explore how product management and operations roles are changing amid a gradual job market recovery, offering optimism to those seeking new opportunities....
Members-only Membership content How to grow from senior product manager to senior product director in 3 years Today, I’m going to talk about promotions. I was lucky to get promoted three times in three years, which doesn't happen often. But career progressions can be very random....
Members-only Customer Success & Onboarding Stepping into your customers' shoes For a product-led company, dogfooding is the act of team members personally testing the digital products they offer to customers. It involves experiencing the product's quality, anticipating potential issues, and exploring pitfalls....
Members-only Product Adoption Mastering product enablement: Best practices for product growth Product enablement, originating from the concept of sales enablement and extending across the entire company, is the strategic process of equipping stakeholders with the knowledge and resources necessary to market, support, and utilize a product effectively....
Members-only Guides All about PLG conversion The primary aim of PLG is to entice users to sign up and explore the product. Following registration, the product and growth teams lead the onboarding process to ensure users extract maximum value....
Members-only Product Leadership Ones to watch in product-led growth 2024 It's that time of year when we highlight the up-and-comers in product-led growth. These are the best and brightest, with potential on their side and the hard work to back it up. Think the trailblazers who are making big moves to improve the industry....
Members-only Membership content How to use gamification and behavioral analysis to increase product adoption When I'm helping the students get into new projects and research, consumer behavior almost always comes to the fore. What is that we’re trying to do? How do we make that successful? How do we get the product out the door? But the next big question becomes, how do we improve product adoption?...
Members-only Product Development The 5 critical phases of product development This article will outline the 5 most critical phases in the product development process. As well as suggest further ways to achieve a more streamlined production process that play an essential part in defining, designing, building, testing, and delivering the product....
Members-only Product Development How to identify and address performance bottlenecks Common performance bottlenecks that can affect the user experience include slow loading times, high server response times, inefficient database queries, and excessive network requests....