Members-only Articles How product managers can collaborate with UX designers Product design starts with the requirements and user stories written by product managers. In fact, product managers begin the design process by creating low-fidelity wireframes, which then become the basis for UX designers....
Members-only Membership content AI and mobile analytics: Lessons from integrating AI in SaaS The integration of AI into SaaS products is rapidly becoming a key differentiator for companies striving to stay competitive. In this article, discover AppMagic's journey and the lessons learned while developing an AI analyst to enhance product offerings....
Members-only Articles Navigating the isolation of remote product management In product management and product marketing, teamwork, communication, and collaboration are essential. But for many of us working remotely, these key aspects can feel out of reach, leading to feelings of isolation and loneliness....
Members-only Articles How to boost product and user engagement Engagement is a key indicator of customer satisfaction and loyalty. High levels of engagement typically lead to lower churn rates and higher customer lifetime value. Engaged users are more likely to become advocates for your brand, providing valuable word-of-mouth marketing....
Members-only Articles Mastering your product launch strategy A product launch strategy is a comprehensive plan that outlines the steps necessary to introduce a new product to the market. It encompasses everything from market research and competitive analysis to marketing, sales, and distribution tactics....
Members-only Articles Calculating market demand for CPOs When it comes to the demand for a specific role like a Chief Product Officer, factors such as the growth of tech companies, the importance of product development, and overall business strategies play a significant role....
Members-only Case Study "The most valuable thing from the course was the stories from the people in the room" - Ryan Lock The discussion that I found really interesting was around part of the acquisition funnel, which product-led growth (PLG) really focuses on. Product-led growth is about letting the product drive user adoption....
Members-only Product Operations Product ops: Thriving as a team of one Product professionals often find themselves isolated, facing a mountain of responsibilities solo. Graham, Antonia, and Beks dive deep into these challenges, sharing personal stories and practical advice....
Members-only Articles Top customer feedback tools and tips to boost product improvement Collecting feedback is just the beginning; the real magic happens when you analyze this data to extract actionable insights. To do this effectively, start by categorizing feedback into areas such as usability, features, and performance....
Members-only Product Strategy Strategic feedback: Designing and implementing a customer-centric product strategy Listening to customers is the cornerstone of a successful product strategy. In this article, explore the essential strategies and practical steps for designing and implementing a customer-centric product strategy....
Members-only Product Development The role of user design in product management User experience (UX) design focuses on crafting products that deliver significant and pertinent experiences to users. It encompasses the complete journey of obtaining and incorporating the product, covering elements such as branding, design, usability, and functionality....
Members-only Product Leadership Breaking barriers with Julia Kastner We’re joined by Julia Kastner, a visionary executive known for her strategic transformation and exponential growth initiatives. Julia combines foresight and vision with ruthless prioritization and warp-speed decision-making to navigate and succeed through complexity, risk, and uncertainty....
Members-only Product Management Top agile frameworks and methodologies Statistically, organizations that use proven methods of managing projects can manage plans that are 2.5 times more efficient. In this blog, we’ll explore the differences between agile frameworks and methodologies and discuss the best agile frameworks and methodologies. Let’s begin....
Members-only Case Study "This course really helped me refine my knowledge of growth" - Vince Aidoo Everyone spoke about how a free trial works for them, or how freedom works for their company, and you realize there’s no one way right way of pricing for a business. Everyone was offering something different....
Members-only Videos Setting OKRs in product management [Video] We're thrilled to have Sirisha Dinavahi, Senior Product Manager at American Express Global Business Travel, sit down with John Sturino, the Senior Vice President of Product and Engineering....