Journey to CPO playbook

At its core, Willingness to Pay refers to the maximum price a customer is willing to spend on a product or service. It’s the sweet spot where your offering meets the perceived value in your customer's eyes....

A product is anything that can be offered to a market to satisfy a need or want. This includes both tangible goods and intangible services. Tangible products are physical items such as smartphones, cars, or clothing....

Driving business growth through smart product management is all about bold decisions and adaptability. Discover key strategies that can help you not just manage products, but drive real, measurable growth for your business....

The presenter who ran the course was very valuable. It was great to speak to him openly about his theory and practical knowledge of the course content. He was able to answer difficult questions about how things actually works in reality, especially in my situation....

Remember the last-minute scramble to meet a project deadline because of unexpected changes? Or the frustration of building a product that no one...

A concise competitive intelligence tool designed to help sales and product teams effectively position their product against competitors....

Your potential customers are out there, searching for solutions. They might not know your product exists, but they’re Googling the features, benefits, or use cases that your product solves. Programmatic SEO allows you to tap into those search moments....

Continuous product discovery is about understanding whether users will use a product, if they'll buy it, and whether you have enough resources to build the right products and features for the customers....

The job market is competitive, but you can stand out. Whether you're starting your career, recently laid off, or seeking a better opportunity, our Getting Hired in Product Playbook is designed to guide you every step of the way....

Katya shares some unforgettable success stories that highlight the power and impact of women's leadership. From tackling complex challenges to driving change in her industry, her insights are not to be missed....

Product design starts with the requirements and user stories written by product managers. In fact, product managers begin the design process by creating low-fidelity wireframes, which then become the basis for UX designers....

The integration of AI into SaaS products is rapidly becoming a key differentiator for companies striving to stay competitive. In this article, discover AppMagic's journey and the lessons learned while developing an AI analyst to enhance product offerings....

In product management and product marketing, teamwork, communication, and collaboration are essential. But for many of us working remotely, these key aspects can feel out of reach, leading to feelings of isolation and loneliness....

Engagement is a key indicator of customer satisfaction and loyalty. High levels of engagement typically lead to lower churn rates and higher customer lifetime value. Engaged users are more likely to become advocates for your brand, providing valuable word-of-mouth marketing....

A product launch strategy is a comprehensive plan that outlines the steps necessary to introduce a new product to the market. It encompasses everything from market research and competitive analysis to marketing, sales, and distribution tactics....