Members-only Go-to-Market How to create a value proposition The best value props are brief statements that outline what makes your product unique and necessary – and why your target audience should choose it....
Members-only Product Management What product managers need to know about product marketers Product management lives at the intersection of business, technology, UX, and arguably now, CX. This important function plays a critical role in ensuring that products meet customer needs and expectations....
Members-only Membership content From zero to hero: Building product operations from scratch Building a product operations function from the ground up is a journey filled with unique challenges and opportunities. Bariș Ermut, Product Manager at Innential, takes us through establishing the entire product operations function....
Members-only Product Operations Can we put a price on product ops? Graham Reed and Antonia Landi are back with another exciting episode of the Product Ops Chronicles. This time, they're joined by the brilliant Lindsey Bell to dive into product operations and its pivotal role in swiftly and efficiently bringing high-quality products to market....
Members-only Articles How to address unmet customer needs We used the knowledge of people’s struggles to craft campaigns that would share the empathy we had developed with others, to build a greater emotional resonance around our brand....
Members-only Careers & Development How I got started in product Before I started my journey into product management (PM), I actively sought advice from people who were already working in this field. I started talking to people by writing them cold emails to get in touch with experienced product managers on sites like LinkedIn....
Members-only Product Management Voice of the Customer: How to use VOC in marketing Voice of the customer is the process of collecting feedback and insights directly from customers in an effort to understand their expectations, needs, pain points, and overall experience with your product....
Members-only Articles How to conduct usability testing in product development Usability testing is essential because it puts the user at the center of the product development process. It ensures that the product is intuitive and easy to use, which can significantly impact the product's success....
Members-only Articles The power of behavioral psychology in product Behavioral psychology offers valuable insights that can significantly impact your product design. Let’s take a look at key behavioral psychology principles and how they can be applied in product management using real-world examples....
Members-only Product Management Product management's key role in organizational transformation The goal of product management is to bring value via the ongoing projects they are involved with. So, the best way to assist the use case for product management involvement during transformation is to showcase its value....
Members-only Articles Product ops: Communication and transparency In this episode, the gang examines the lack of transparency in product development and the goals that need to be set to improve these shortcomings over the long term....
Members-only AI & Machine Learning How Partner Integrations and Systems of Intelligence can benefit each other A System of Intelligence represents a new frontier in information management and decision-making. Going beyond mere data collection, it's an intelligent framework that leverages analytics, machine learning, and artificial intelligence (AI) to interpret and predict based on data....
Members-only Product Management 4 steps to writing a compelling product description Product descriptions are a key element in any marketing strategy for product/service-based businesses. Experts say that 87% of online buyers focus on the quality of product descriptions before they consider buying the product....
Members-only Membership content What genAI can't do: How to build and grow your rockstar product team The evolution from mere management to inspiring true leadership encompasses both profound challenges and remarkable rewards. In this article, Megan Koharik unfolds strategies that have consistently helped in nurturing effective teams....
Members-only AI & Machine Learning Everything you need to know about ChatGPT 4.0 for product management One of the standout features of ChatGPT 4.0 is its improved language processing capabilities. It can understand complex queries and generate more accurate and contextually appropriate responses....
