Amit Arora

Amit Arora is a product management professional who has spent over 20 years launching B2B and B2C products. He has successfully generated over $1B in cumulative revenues.

How to use gamification and behavioral analysis to increase product adoption

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How to use gamification and behavioral analysis to increase product adoption

When I'm helping the students get into new projects and research, consumer behavior almost always comes to the fore. What is that we’re trying to do? How do we make that successful? How do we get the product out the door? But the next big question becomes, how do we improve product adoption?...

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