Heap

Our mission is to power business decisions with truth. We empower product teams to focus on what matters - building the best products, not wrestling with their analytics platform.

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Product-Led Growth

How Heap used behavior-based onboarding to improve PLG conversion

We’ve always believed in the power of our product, but in late 2020 we made a company decision to pursue PLG in earnest. As we deeply believe in making data-driven decisions - in the power of hypothesis, testing, and iteration - we’ll be sharing our various experiments with the world....

Product-Led Alliance was founded in December 2019 with a vision of providing an independent learning platform for product pioneers, growth gurus, and go-to-market experts from around the world.

We’re committed to sharing Product-Led growth success stories, experiences & challenges.