Kelly McKeown

Kelly is a marketing leader with an entrepreneurial spirit and a decade+ of B2B tech experience. She loves the tech sector and finds the opportunities with AI advancements to be endlessly exciting.

Members-only

How to use product-qualified leads (PQLs) to drive growth

Engagement serves as a critical criterion in determining the qualification of PQLs. It encompasses the breadth, depth, and frequency of a user's interaction with the product....

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Go-to-Market

From sales-led to product-led: The evolution of go-to-market strategies

By creating engaging and informative content that speaks to the needs and interests of their target audience, companies can build brand awareness and generate leads that are more likely to convert into customers....