Rebecca Madro

Engagement is a key indicator of customer satisfaction and loyalty. High levels of engagement typically lead to lower churn rates and higher customer lifetime value. Engaged users are more likely to become advocates for your brand, providing valuable word-of-mouth marketing....

A product launch strategy is a comprehensive plan that outlines the steps necessary to introduce a new product to the market. It encompasses everything from market research and competitive analysis to marketing, sales, and distribution tactics....

When it comes to the demand for a specific role like a Chief Product Officer, factors such as the growth of tech companies, the importance of product development, and overall business strategies play a significant role....

The discussion that I found really interesting was around part of the acquisition funnel, which product-led growth (PLG) really focuses on. Product-led growth is about letting the product drive user adoption....

Product professionals often find themselves isolated, facing a mountain of responsibilities solo. Graham, Antonia, and Beks dive deep into these challenges, sharing personal stories and practical advice....

Collecting feedback is just the beginning; the real magic happens when you analyze this data to extract actionable insights. To do this effectively, start by categorizing feedback into areas such as usability, features, and performance....

User experience (UX) design focuses on crafting products that deliver significant and pertinent experiences to users. It encompasses the complete journey of obtaining and incorporating the product, covering elements such as branding, design, usability, and functionality....

We’re joined by Julia Kastner, a visionary executive known for her strategic transformation and exponential growth initiatives. Julia combines foresight and vision with ruthless prioritization and warp-speed decision-making to navigate and succeed through complexity, risk, and uncertainty....

Everyone spoke about how a free trial works for them, or how freedom works for their company, and you realize there’s no one way right way of pricing for a business. Everyone was offering something different....

We're thrilled to have Sirisha Dinavahi, Senior Product Manager at American Express Global Business Travel, sit down with John Sturino, the Senior Vice President of Product and Engineering....

Data infrastructure is the collection of resources, systems, and processes that manage, store, and process data. It includes hardware like servers and databases, software for data management, and protocols ensuring data integrity and security....

Predictive analytics involves using historical data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes. Your aim is to look at what has happened to glimpse into what will happen going forward....

An AI product manager sits at the intersection of technology, business, and user experience. Your primary responsibility will be to guide the development of AI products, ensuring they meet market needs and are delivered on time and within budget....

Get ready for the next episode of InnovateHER: Women in Product. This week, host Rebecca Madro sits down with the incredible Ronke Majekodunmi, a strategic and user-centric Director of Product Management with over ten years of experience in SaaS product development....

In the simplest terms, stakeholders are individuals or groups who have an interest in the outcome of your project. They can influence your project, be affected by it, or both....