Discover the key factors that’ll help you choose the best strategy for your product’s integrations - whether you build them internally or leverage a purpose-built solution.


Building or buying functionality for your SaaS product is an evergreen question.

With the average company using over 100 software tools, the question is not if your customers need integrations, but what strategy you will use to create them.

How will you choose?

  • Will you build those integrations using internal resources?
  • Or will you leverage a purpose-built solution for embedded integrations?

We're here to help you out with our brand-new eBook, courtesy of our partner Prismatic.

What you'll take away from this guide:

  • Find out about native integrations and how to build them.
  • Evaluate the pros and cons for building vs buying integrations and how to choose the best option for you.
  • Learn how to build integrations faster without derailing focus on your core product.
  • Discover the benefits of working with an integration platform vendor.

Why do native integrations matter for SaaS product success?

As SaaS adoption grows, companies are increasingly reliant on software integrations to ensure smooth workflows and better user experiences.

Whether your team builds these integrations in-house, or leverages an embedded integration platform, can impact your product’s scalability and customer satisfaction.

Our guide will help you determine the best approach for your team, ensuring you can meet your customer needs without sacrificing your core product focus.