Jobs-to-be-done canvas
The jobs-to-be-done principles get to the root of who purchases your product.
Every purchase a person makes has a job-to-be-done behind it, and it’s essential you can unpack the who, how, what, why, where, and when of the job at hand. Drilling into each of these areas is critical in ensuring you fully understand the buyer’s intent.
But hey, you know this already 😉 - that’s why you're on the hunt for the ideal template, and it’s the reason we’re offering you a free framework to help you understand your customers' job to be done. Well that and because helping out PMs is what we do here at PLA.
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