Measurements & frameworks for growth optimization
Michael Berliner, Senior Growth Product Manager at MasterClass
Speaking at the Product-Led Festival in 2020, Michael explained how to create a growth model that helps you understand how your metrics span across different growth channels.
He covers:
- How to zero-in and focus on your goal.
- Creating a growth model that helps you understand how your metrics span across different growth channels.
- The do/don't do/continue framework.
- Maximising efficiency and effectiveness towards goals.
- Prioritizing across growth levers.
- Optimizing resources for growth.
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