Product-Led Alliance | Product-Led Growth https://productledalliance.com Product-Led Alliance is a collective of passionate Product-Led leaders committed to sharing Product-Led growth success stories, experiences & challenges. en Product-Led Alliance | Product-Led Growth Copyright 2021 Fri, 14 May 2021 13:48:55 +0000 Product-Led Alliance | Product-Led Growth Product-Led Alliance is a collective of passionate Product-Led leaders committed to sharing Product-Led growth success stories, experiences & challenges. Product Marketing Alliance richard@productmarketingalliance.com clean For the Love of Product [podcast]: Namrata Sarmah, iPLATO Healthcare https://productledalliance.com/for-the-love-of-product-podcast-namrata-sarmah-iplato-healthcare/ Wed, 21 Apr 2021 15:06:40 +0000 607efde0a950736d35b1830e We got the chance to chat with Namrata Sarmah, Chief Product Officer at iPlato Healthcare, about her journey to becoming a CPO, why it’s important to challenge the status quo as a PM, and why she’s passionate about diversity in product. Ready for another healthy dose of product knowledge? Great, because in this episode we got the chance to chat with Namrata Sarmah, Chief Product Officer at iPlato Healthcare, about her journey to becoming a CPO, why it’s important to challenge the status quo as a PM, and why she’s passionate about diversity in product.

We also explored Namrata’s inspiration for returning to healthcare, her role at myGP and how the company is growing into a product-led org.

Key talking points:

  • When you get too comfortable in a job - maybe it's time to join a startup!
  • Why product teams are uniquely positioned to make a big impact for diversity and inclusion.
  • How ‘lovely accidents’ encompassed an incredible 10-year journey from PM to CPO. 😄

A little bit about the guest

Namrata has over 12 years experience working in technology & digital product management. She started her career as a software engineer in India, transitioning to product after deciding to pursue her MBA, and now sits on the board of the Open University Business School.

She has extensive experience working collaboratively with cross-functional global teams and C-level executives. Nam has found success working with large, mid-sized, and startup companies in a variety of sectors, and she’s also been featured in Management Today’s 35 Women Under 35 list.

As well as being a keynote speaker and panelist at tech conferences across the globe, Nam was also a finalist in the Technology & Digital Award for the Women of the Future Programme. Not to mention being named in the FT Top 100 Most Influential Leaders in UK Tech to boot!

Get involved

Fancy getting involved in the conversation? It’s easy - just join our Slack channel of over 3000 product-led enthusiasts.

Access is 100% free, and it’s got a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

You can be part of the pod! If you’re a CPO, Founder, Inventor, or a passionate product-led advocate, pick a topic and can get in touch here: adam@productledalliance.com

Be sure to catch more episodes of For the Love of Product!


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We got the chance to chat with Namrata Sarmah, Chief Product Officer at iPlato Healthcare, about her journey to becoming a CPO, why it’s important to challenge the status quo as a PM, and why she’s passionate about diversity in product. Ready for another healthy dose of product knowledge? Great, because in this episode we got the chance to chat with Namrata Sarmah, Chief Product Officer at iPlato Healthcare, about her journey to becoming a CPO, why it’s important to challenge the status quo as a PM, and why she’s passionate about diversity in product.

We also explored Namrata’s inspiration for returning to healthcare, her role at myGP and how the company is growing into a product-led org.

Key talking points:

  • When you get too comfortable in a job - maybe it's time to join a startup!
  • Why product teams are uniquely positioned to make a big impact for diversity and inclusion.
  • How ‘lovely accidents’ encompassed an incredible 10-year journey from PM to CPO. 😄

A little bit about the guest

Namrata has over 12 years experience working in technology & digital product management. She started her career as a software engineer in India, transitioning to product after deciding to pursue her MBA, and now sits on the board of the Open University Business School.

She has extensive experience working collaboratively with cross-functional global teams and C-level executives. Nam has found success working with large, mid-sized, and startup companies in a variety of sectors, and she’s also been featured in Management Today’s 35 Women Under 35 list.

As well as being a keynote speaker and panelist at tech conferences across the globe, Nam was also a finalist in the Technology & Digital Award for the Women of the Future Programme. Not to mention being named in the FT Top 100 Most Influential Leaders in UK Tech to boot!

Get involved

Fancy getting involved in the conversation? It’s easy - just join our Slack channel of over 3000 product-led enthusiasts.

Access is 100% free, and it’s got a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

You can be part of the pod! If you’re a CPO, Founder, Inventor, or a passionate product-led advocate, pick a topic and can get in touch here: adam@productledalliance.com

Be sure to catch more episodes of For the Love of Product!


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For the Love of Product [podcast]: Marty Cagan, Silicon Valley Product Group https://productledalliance.com/for-the-love-of-product-podcast-marty-cagan-silicon-valley-product-group/ Wed, 07 Apr 2021 16:39:26 +0000 606d8155a950736d35b17d74 In this episode we got the chance to talk with one of the most prominent thought leaders in PLG, a man who needs no introduction - Marty Cagan, Founding Partner at Silicon Valley Product Group.

We got the chance to talk with one of the most prominent thought leaders in PLG, a man who needs no introduction - Marty Cagan, Founding Partner at Silicon Valley Product Group.

Usually we focus on the ‘head’ or the ‘heart’ of product management, but in this episode we take a full body scan as we chat to Marty about the evolution of product leadership, the dynamic between CPO and CEO, identifying the ‘right’ time to bring in a CPO and how to do so effectively.

Key talking points:

  • Marty’s career journey.
  • Coaching and the power of people.
  • Defining the role of a CPO.
  • Founder/CPO dynamics - the good, the bad and the ugly.
  • Building and mentoring effective product teams

A little bit about the guest

Marty’s a silicon valley based exec with over 20 years of experience building technology products and working with industry leaders like eBay and Netscape. In fact, before founding the Silicon Valley Product Group, Marty was the original leader of product and design for eBay, responsible for defining product and services for the company’s global ecom trading site.

He’s also the author of a book that’s often considered the bible for many PMs - “Inspired: How to Create Tech Products Customers Love” which also features on our PLA’s best of the best list.

That book is a formula for creating winning products, and works to inspire the reader to achieve a greater understanding of customer engagement, consistent innovation, and business success.

Marty learnt to program at the age of seven, taught by his father, who was one of the earliest developers. He also publishes a monthly newsletter and runs a blog for the product community, with clients including some of the best technology-powered businesses from around the world.

Get involved

Want to join in the conversation? Be sure you’re in our Slack channel of over 3000 product-led enthusiasts, it’s 100% free and has a range of channels from upcoming events and recommended reading, to job opportunities and recommended tools.

You can also get involved in our podcast! If you’re a CPO, Founder, Inventor or a passionate product-led advocate, pick a topic and you can get in touch here: adam@productledalliance.com

Be sure to catch more episodes of For the Love of Product!

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In this episode we got the chance to talk with one of the most prominent thought leaders in PLG, a man who needs no introduction - Marty Cagan, Founding Partner at Silicon Valley Product Group.

We got the chance to talk with one of the most prominent thought leaders in PLG, a man who needs no introduction - Marty Cagan, Founding Partner at Silicon Valley Product Group.

Usually we focus on the ‘head’ or the ‘heart’ of product management, but in this episode we take a full body scan as we chat to Marty about the evolution of product leadership, the dynamic between CPO and CEO, identifying the ‘right’ time to bring in a CPO and how to do so effectively.

Key talking points:

  • Marty’s career journey.
  • Coaching and the power of people.
  • Defining the role of a CPO.
  • Founder/CPO dynamics - the good, the bad and the ugly.
  • Building and mentoring effective product teams

A little bit about the guest

Marty’s a silicon valley based exec with over 20 years of experience building technology products and working with industry leaders like eBay and Netscape. In fact, before founding the Silicon Valley Product Group, Marty was the original leader of product and design for eBay, responsible for defining product and services for the company’s global ecom trading site.

He’s also the author of a book that’s often considered the bible for many PMs - “Inspired: How to Create Tech Products Customers Love” which also features on our PLA’s best of the best list.

That book is a formula for creating winning products, and works to inspire the reader to achieve a greater understanding of customer engagement, consistent innovation, and business success.

Marty learnt to program at the age of seven, taught by his father, who was one of the earliest developers. He also publishes a monthly newsletter and runs a blog for the product community, with clients including some of the best technology-powered businesses from around the world.

Get involved

Want to join in the conversation? Be sure you’re in our Slack channel of over 3000 product-led enthusiasts, it’s 100% free and has a range of channels from upcoming events and recommended reading, to job opportunities and recommended tools.

You can also get involved in our podcast! If you’re a CPO, Founder, Inventor or a passionate product-led advocate, pick a topic and you can get in touch here: adam@productledalliance.com

Be sure to catch more episodes of For the Love of Product!

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For the Love of Product [podcast]: Caroline Hughes, Lifetise https://productledalliance.com/for-the-love-of-product-podcast-caroline-hughes-lifetise/ Tue, 09 Mar 2021 14:17:57 +0000 60463cf9a950736d35b1732c The week, we got the chance to talk with the awesome Caroline Hughes, CEO of award-winning fintech, Lifetise. She takes us through her fascinating founder’s story with the exciting company, and the journey she’s been on in essentially building the blueprint for people’s financial lives. The week, we got the chance to talk with the awesome Caroline Hughes, CEO of award-winning fintech, Lifetise. She takes us through her fascinating founder’s story, and the journey she’s been on in building the blueprint for people’s financial lives.

Key talking points include:

  • Feminist femtech.
  • How customer segmentation drives low CAC and high LTV.
  • What Sliding Doors the movie, Choose Your Own Adventure Books, and The Game of Life have to do with fintech.

A little bit about the guest

As well as co-creating Lifetise with her partner Nick, a company selected in Accenture’s FinTech Innovation Lab, Caroline also used to work across the advertising, tech and fashion industries as an intellectual property and commercial lawyer.

Her expertise expanded to being a mentor for women-led start-ups, and a frequent speaker at finance and tech industry events. Not to mention she’s also the host of the Money & Me podcast, which takes an honest look at money with guests from all walks of life.

Caroline was named as a rising star of fintech by Innovate Finance in March last year, she made the “Standout 35” category, which celebrates the achievements of some truly amazing women in fintech.

Get involved

Want to join in the conversation?

Be sure you’re in our Slack channel of over 2500 product-led enthusiasts, it’s 100% free and has a range of channels from Product Operations, recommended reading, and recommended tools.

You can also get involved in our podcast! If you’re a CPO, Founder, Inventor or a passionate product-led advocate, pick a topic and you can get in touch here: adam@productledalliance.com

Be sure to catch more episodes of For the Love of Product!

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The week, we got the chance to talk with the awesome Caroline Hughes, CEO of award-winning fintech, Lifetise. She takes us through her fascinating founder’s story with the exciting company, and the journey she’s been on in essentially building the blueprint for people’s financial lives. The week, we got the chance to talk with the awesome Caroline Hughes, CEO of award-winning fintech, Lifetise. She takes us through her fascinating founder’s story, and the journey she’s been on in building the blueprint for people’s financial lives.

Key talking points include:

  • Feminist femtech.
  • How customer segmentation drives low CAC and high LTV.
  • What Sliding Doors the movie, Choose Your Own Adventure Books, and The Game of Life have to do with fintech.

A little bit about the guest

As well as co-creating Lifetise with her partner Nick, a company selected in Accenture’s FinTech Innovation Lab, Caroline also used to work across the advertising, tech and fashion industries as an intellectual property and commercial lawyer.

Her expertise expanded to being a mentor for women-led start-ups, and a frequent speaker at finance and tech industry events. Not to mention she’s also the host of the Money & Me podcast, which takes an honest look at money with guests from all walks of life.

Caroline was named as a rising star of fintech by Innovate Finance in March last year, she made the “Standout 35” category, which celebrates the achievements of some truly amazing women in fintech.

Get involved

Want to join in the conversation?

Be sure you’re in our Slack channel of over 2500 product-led enthusiasts, it’s 100% free and has a range of channels from Product Operations, recommended reading, and recommended tools.

You can also get involved in our podcast! If you’re a CPO, Founder, Inventor or a passionate product-led advocate, pick a topic and you can get in touch here: adam@productledalliance.com

Be sure to catch more episodes of For the Love of Product!

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For the Love of Product [podcast]: Johnny Quach, Hostelworld https://productledalliance.com/for-the-love-of-product-podcast-johnny-quach-hostelworld/ Tue, 23 Feb 2021 16:00:46 +0000 6034db631bc24b0545e85b82 We took a deep dive into product management with Hostelworld’s Chief Product Officer, Johnny Quach. He spoke about what being product-led means to him, and how he’s tried to influence the companies he’s worked at to adopt the mindset. We took a deep dive into product management with Hostelworld’s Chief Product Officer, Johnny Quach. He spoke about what being product-led means to him, and how he’s tried to influence the companies he’s worked at to adopt the mindset.

Key talking points:

  • What drives Johnny to throw himself into product.
  • What’s forced a change in the world’s biggest companies when it comes to thinking about being product-led.
  • Why a product-led approach is crucial for the future.

About the guest

Johnny has a strong startup mindset but is also experienced in operating heavily regulated PLC organizations. He boasts a hybrid blend of General Management, Strategic Thinking, and Consumer Technology and has created growth in companies of any size and age.

His experience spans across scaling startups in their hyper-competitive markets to leading key PLC functions such as Board of Directors management, Investor relationships, and M&A.

Some fun facts from Johnny himself!

1. He was ranked top 5% of all players in North America at Starcraft 2 - also known as a "Master" level player.

2. His dance team won America's Best Dance Crew Season 2.

3. He was a professional poker player full-time for 2 years and bought his first house during the 2008 crash with his winnings.

Get involved

Want to join in the conversation?

Be sure you’re in our Slack channel of over 2500 product-led enthusiasts, it’s 100% free and has a range of channels from Product Operations, recommended reading, and recommended tools.

You can also get involved in our podcast! If you’re a CPO, Founder, Inventor or a passionate product-led advocate, pick a topic and you can get in touch here: adam@productledalliance.com

Fill your ears with more episodes of For the Love of Product!

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We took a deep dive into product management with Hostelworld’s Chief Product Officer, Johnny Quach. He spoke about what being product-led means to him, and how he’s tried to influence the companies he’s worked at to adopt the mindset. We took a deep dive into product management with Hostelworld’s Chief Product Officer, Johnny Quach. He spoke about what being product-led means to him, and how he’s tried to influence the companies he’s worked at to adopt the mindset.

Key talking points:

  • What drives Johnny to throw himself into product.
  • What’s forced a change in the world’s biggest companies when it comes to thinking about being product-led.
  • Why a product-led approach is crucial for the future.

About the guest

Johnny has a strong startup mindset but is also experienced in operating heavily regulated PLC organizations. He boasts a hybrid blend of General Management, Strategic Thinking, and Consumer Technology and has created growth in companies of any size and age.

His experience spans across scaling startups in their hyper-competitive markets to leading key PLC functions such as Board of Directors management, Investor relationships, and M&A.

Some fun facts from Johnny himself!

1. He was ranked top 5% of all players in North America at Starcraft 2 - also known as a "Master" level player.

2. His dance team won America's Best Dance Crew Season 2.

3. He was a professional poker player full-time for 2 years and bought his first house during the 2008 crash with his winnings.

Get involved

Want to join in the conversation?

Be sure you’re in our Slack channel of over 2500 product-led enthusiasts, it’s 100% free and has a range of channels from Product Operations, recommended reading, and recommended tools.

You can also get involved in our podcast! If you’re a CPO, Founder, Inventor or a passionate product-led advocate, pick a topic and you can get in touch here: adam@productledalliance.com

Fill your ears with more episodes of For the Love of Product!

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