Created by:
James Shaw
What is the product discovery interview template?
Product discovery is the phase where teams focus on building the right product – rather than just building the product efficiently. This is critical phase, during which product teams talk to users to truly understand their problems.
That's why we've worked with product professionals to create a practical product discovery interview template. Containing questions and a script, it provides a structured approach to conducting user interviews that reveal real pain points, needs, and opportunities. By using this guide, product teams are able to move beyond assumptions and build solutions that truly resonate with their audience.
Our template has been designed to provide a structured yet flexible framework for conducting product discovery interviews. Unlike other customer research methods, these interviews are broad and open-ended, designed to:
- Define real user problems before jumping into solutions.
- Generate ideas by exploring current workflows, frustrations, and needs.
- Build empathy with users by uncovering the deeper meaning behind their feedback.
Who's the template for?
This template has been built for product teams looking to make customer-informed decisions. It's especially useful for:
- Product managers who need to validate assumptions and refine product direction.
- UX researchers and designers seeking to improve user experience through qualitative insights.
- Growth and strategy teams looking to identify market opportunities and unmet needs.
- Founders and startups who want to build products that solve real problems.
If you want to reduce guesswork and make more informed product decisions, this template is an essential tool.
Download your product discovery interview template
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