Created by:
James Shaw
What is the product metrics template?
Our product metrics template is a practical resource we've designed to help product managers, growth teams, and business leaders systematically measure success.
The downloadable template includes key formulas and benchmarks across five critical categories:
- User engagement – Track daily active users (DAU), monthly active users (MAU), session length, and retention rates.
- Customer satisfaction – Measure Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES).
- Financial performance – Analyze total revenue, net profit margin, customer lifetime value (CLV), and customer acquisition cost (CAC).
- Product usage – Assess feature adoption rates and churn to understand how users interact with your product.
- Operational efficiency – Monitor on-time delivery rates to ensure seamless execution.
By leveraging these insights, product teams can make better, data-backed decisions that drive engagement, revenue, and customer satisfaction.
Who's the template for?
This template is designed for anyone involved in product growth, strategy, and execution. It's particularly useful for any of the following job roles:
- Product managers who need to track product performance and identify areas for improvement.
- Growth and marketing teams looking to optimize customer acquisition, retention, and engagement.
- Executives and business leaders who require clear visibility into product health and financial performance.
- Customer success teams aiming to improve satisfaction and reduce churn.
Whether you are launching a new product, or scaling an existing one, these metrics provide an essential foundation for a data-driven approach.
How to use the template
To get the most out of the template, we suggest following this 4-step approach:
- Identify the key metrics that matter to your product. Select relevant KPIs based on your product goals and growth stage.
- Input data regularly. Keep track of performance over time to identify trends and areas for improvement.
- Analyze insights and take action. Use the data to optimize features, enhance user experience, and improve retention.
- Share results with stakeholders. Communicate performance metrics effectively to align teams and drive strategic decisions.
Product teams that systemically measure these metrics should gain deeper insights into user behavior, business performance, and operational efficiency. Our expectation is that this leads to more informed decisions and sustainable growth.
Download your product metrics template
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