Product-Led Growth

Product-led sales is a customer-centric approach that places the product or service front and center in the acquisition, activation, and retention processes....

The primary aim of PLG is to entice users to sign up and explore the product. Following registration, the product and growth teams lead the onboarding process to ensure users extract maximum value....

AI plays a transformative role in augmenting the capabilities of product-led growth strategies. By leveraging AI-driven insights and automation, companies can optimize various aspects of the PLG lifecycle, including user onboarding, engagement, and retention....

Acknowledging and analyzing the market, industry trends, and competitive landscape to gain a deep understanding of the environment in which your product will be operating....

The traditional sales approach is taking a back seat to a more dynamic and customer-centric strategy known as product-led sales. This paradigm shift is not just a buzzword but a fundamental transformation in the way businesses interact with their customers....

Seize the opportunity to contribute to two pivotal research surveys that will define the PLG landscape in 2024: The Product Management Salary Survey and the Product Analytics Survey....

Personalization is the cornerstone of modern user experiences. In 2024, successful PLG strategies will revolve around tailoring products to meet individual needs....

Unlike traditional approaches that heavily rely on sales and marketing teams, PLG flips the script. In this model, the product itself takes the lead role in converting prospects into loyal customers....

Catch up on every session from Product-Led Summit Berlin with sessions from the likes of Hinge, Pleo, Delivery Hero and more....

I’m Smriti Motwani, VP of Operations, Product & Engineering at Palo Alto Networks, and I want to spend some time focusing on ops and the importance of the product lifecycle framework in product operations....

At its core, a value-driven pricing strategy revolves around placing the customer at the forefront. It is an approach that hinges on understanding what a product or service means to consumers beyond just its price tag....

I always think back and I wonder if the original course I studied and paid for had any relevance to what I do now, but I think the main thing was problem-solving....

Your goal as a product manager, as someone who runs a business, would be to reduce the distance between when a customer is aware of your products and when they try out your product....

Value means utility. And utility means providing the user with something measurable that actually solves their problem and improves their life....

We will delve into some of the most effective and innovative prioritization techniques that go beyond the matrix, empowering product managers to make better decisions and drive product success....