Product-Led Growth

The traditional sales approach is taking a back seat to a more dynamic and customer-centric strategy known as product-led sales. This paradigm shift is not just a buzzword but a fundamental transformation in the way businesses interact with their customers....

Seize the opportunity to contribute to two pivotal research surveys that will define the PLG landscape in 2024: The Product Management Salary Survey and the Product Analytics Survey....

Personalization is the cornerstone of modern user experiences. In 2024, successful PLG strategies will revolve around tailoring products to meet individual needs....

Unlike traditional approaches that heavily rely on sales and marketing teams, PLG flips the script. In this model, the product itself takes the lead role in converting prospects into loyal customers....

Catch up on every session from Product-Led Summit Berlin with sessions from the likes of Hinge, Pleo, Delivery Hero and more....

I’m Smriti Motwani, VP of Operations, Product & Engineering at Palo Alto Networks, and I want to spend some time focusing on ops and the importance of the product lifecycle framework in product operations....

At its core, a value-driven pricing strategy revolves around placing the customer at the forefront. It is an approach that hinges on understanding what a product or service means to consumers beyond just its price tag....

I always think back and I wonder if the original course I studied and paid for had any relevance to what I do now, but I think the main thing was problem-solving....

Your goal as a product manager, as someone who runs a business, would be to reduce the distance between when a customer is aware of your products and when they try out your product....

Value means utility. And utility means providing the user with something measurable that actually solves their problem and improves their life....

We will delve into some of the most effective and innovative prioritization techniques that go beyond the matrix, empowering product managers to make better decisions and drive product success....

Are you ready to take your product management to new heights? Whether you're a seasoned pro or a fresh-faced PM, we've got you covered with a cheat sheet of 175 prompts to supercharge your work....

It would be nonsensical to suggest that a business, internally or externally, has to share everything with everyone all the time. Doing so can be just as dangerous as saying nothing at all....

urprisingly, there’s a lack of thought leadership and practical advice in this area. That’s why we’re here to shed light on the importance of product data in the PLG ecosystem....

In some situations, you might not even know that you're using AI, like when you’re doing a transaction with your bank and you get a notification that says, ‘Hey, did you just make this transaction?’ That's where AI’s doing the work on the back end using a fraud detection algorithm....