Product-Led Growth

A product-first culture can help you build better products, improve customer loyalty, and boost the company’s bottom line. But how do you develop a product-first culture in your organization? Find out....

It should all begin with focusing on a few core priorities - the things that matter most to your business, customers, or users - and backing them up with the right data. Here are four key considerations to help get your product’s - and your product team’s - year started on the right foot....

Drew Teller explores the free trail vs freemium debate, how PLG companies choose to incorporate these motions and how, with feature-dominant players like Calendly and Crunchbase, there is a saturation point in which adding more team players plateaus the value-growth curve....

Usually the VP Growth is responsible for self-serve revenue, and that's the key metric that they're held accountable for. It's a good model that works in a number of companies....

Growth loops are a self-sustaining strategy that reinvests the output of one stage as input to the next. Thus achieving a compounding effect that doesn't require splurging on acquisition channels to grow users and revenue....

I’m Mickey Alon, and I'm the Founder and CTO of Gainsight PX, and I'll be delving into what exactly PLG is and how you can empower product teams to deliver a complete product-led growth strategy....

The use of data is critical in creating opportunities to bolster product strategy decisions, foster new ideas, and ultimately, craft a stronger experience for users. This article explores how PMs can be more data-driven to ensure success when making key product decisions....

We sit down with Vibhor Chhabra, Head of Tax Products at Shopify. Vibhor discusses the challenges he faced getting started on his product leadership journey, his passion for technology, how cross-functional collaboration is critical to product-led success, and more....

Your complete guide to product-led growth metrics just dropped! Read on to learn about building a successful PLG measurement system into your organization’s processes and much more…...

The world’s most innovative companies didn’t get where they are by making assumptions about what products or features to build. They used data to guide their decision-making process and to grasp what their users truly wanted and needed - before they ever started building....

Your ultimate guide to PLG strategy from understanding your customers to creating your product roadmap. Dig in to find some great templates to help you improve your PLG strategy!...

How can you tell if an embedded analytics solution provides the flexibility and simplicity in design that you need to guide your customers through their data? There are three critical analytics design features to consider when assessing solution vendors in the market today....

Amy Lima, Founder of Diversify Design, takes us through her organic founder’s journey, from the music industry to product design, the challenges she’s faced building a path, and more....

Product operations is a key role in teams today. This course aims to provide students with an overview of the role so they can apply it to the teams they steward. It's time to help product people do their best work....

Growth PM, Cassie Peretore, offers her expert insights on the evolution of the role, the top tools being used, how Growth and core PMs are working together, the key metrics to drive growth, the future of the function, and more....