Product-Led Growth

I like to think about your model as a “choose your own adventure” team structure. For every spectrum below you can pick either the extreme or the middle of the range. If you have a complex org structure, you may have some sub-groups on one side of the spectrum and some on the other....

Some of the blind spots in AI include the lack of transparency of the AI systems, the fairness of the algorithms which are backing the entire machine learning experience, and the dependence on humans for artificial intelligence to be effective....

Not only do KPIs help indicate how customers feel toward your business, they’ll also give you the tools to act on that feedback and data. With KPIs, you can set targets, understand objectives, and even compare yourself to business peers....

I’d like to start at the very core of what drives business outcomes when we build digital products for users. And that’s actions. Actions in our products, actions in our workflows, actions in a website, and actions in our mobile apps. The more actions, the more successful those products will be....

A product-first culture can help you build better products, improve customer loyalty, and boost the company’s bottom line. But how do you develop a product-first culture in your organization? Find out....

It should all begin with focusing on a few core priorities - the things that matter most to your business, customers, or users - and backing them up with the right data. Here are four key considerations to help get your product’s - and your product team’s - year started on the right foot....

Drew Teller explores the free trail vs freemium debate, how PLG companies choose to incorporate these motions and how, with feature-dominant players like Calendly and Crunchbase, there is a saturation point in which adding more team players plateaus the value-growth curve....

Usually the VP Growth is responsible for self-serve revenue, and that's the key metric that they're held accountable for. It's a good model that works in a number of companies....

Growth loops are a self-sustaining strategy that reinvests the output of one stage as input to the next. Thus achieving a compounding effect that doesn't require splurging on acquisition channels to grow users and revenue....

I’m Mickey Alon, and I'm the Founder and CTO of Gainsight PX, and I'll be delving into what exactly PLG is and how you can empower product teams to deliver a complete product-led growth strategy....

The use of data is critical in creating opportunities to bolster product strategy decisions, foster new ideas, and ultimately, craft a stronger experience for users. This article explores how PMs can be more data-driven to ensure success when making key product decisions....

We sit down with Vibhor Chhabra, Head of Tax Products at Shopify. Vibhor discusses the challenges he faced getting started on his product leadership journey, his passion for technology, how cross-functional collaboration is critical to product-led success, and more....

Your complete guide to product-led growth metrics just dropped! Read on to learn about building a successful PLG measurement system into your organization’s processes and much more…...

The world’s most innovative companies didn’t get where they are by making assumptions about what products or features to build. They used data to guide their decision-making process and to grasp what their users truly wanted and needed - before they ever started building....

Your ultimate guide to PLG strategy from understanding your customers to creating your product roadmap. Dig in to find some great templates to help you improve your PLG strategy!...