Product-Led Growth

Product-led growth also doesn’t imply some kind of hierarchy between product and x. So it doesn't mean that product is the boss of design or support. From everything down to your internal documents, sales collateral has some kind of impact on how customers derive value from your product....

When you empower your employees, you give them a sense of authority and autonomy to make the customer experience the best it can be. Think of it as giving your employees the right tools to handle customer interactions quickly and smoothly....

If your users are already getting value from the freemium version, show them what else they’re missing out on. Not only does this encourage them to try services that would normally cost, but it’s also low risk for them....

The right metrics will guide you to make the right choices for your business, and as a product manager, it’s your job to know which ones are best to follow....

ChatGPT is the new kid on the block. As open AI technology continues to entrench itself in our society, accessibility is at an all-time high. So how can you, as a product manager, use ChatGPT for your own business leads?...

You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy....

I like to think about your model as a “choose your own adventure” team structure. For every spectrum below you can pick either the extreme or the middle of the range. If you have a complex org structure, you may have some sub-groups on one side of the spectrum and some on the other....

Some of the blind spots in AI include the lack of transparency of the AI systems, the fairness of the algorithms which are backing the entire machine learning experience, and the dependence on humans for artificial intelligence to be effective....

Not only do KPIs help indicate how customers feel toward your business, they’ll also give you the tools to act on that feedback and data. With KPIs, you can set targets, understand objectives, and even compare yourself to business peers....

I’d like to start at the very core of what drives business outcomes when we build digital products for users. And that’s actions. Actions in our products, actions in our workflows, actions in a website, and actions in our mobile apps. The more actions, the more successful those products will be....

A product-first culture can help you build better products, improve customer loyalty, and boost the company’s bottom line. But how do you develop a product-first culture in your organization? Find out....

It should all begin with focusing on a few core priorities - the things that matter most to your business, customers, or users - and backing them up with the right data. Here are four key considerations to help get your product’s - and your product team’s - year started on the right foot....

Drew Teller explores the free trail vs freemium debate, how PLG companies choose to incorporate these motions and how, with feature-dominant players like Calendly and Crunchbase, there is a saturation point in which adding more team players plateaus the value-growth curve....

Usually the VP Growth is responsible for self-serve revenue, and that's the key metric that they're held accountable for. It's a good model that works in a number of companies....

Growth loops are a self-sustaining strategy that reinvests the output of one stage as input to the next. Thus achieving a compounding effect that doesn't require splurging on acquisition channels to grow users and revenue....