Members-only Product Adoption How to boost product and user engagement Engagement is a key indicator of customer satisfaction and loyalty. High levels of engagement typically lead to lower churn rates and higher customer lifetime value. Engaged users are more likely to become advocates for your brand, providing valuable word-of-mouth marketing....
Members-only Membership content AI-driven excellence: Harnessing AI for product excellence and customer centricity Explore the pivotal role of AI in modern product management. Delve into how AI can streamline operations, reduce chaos, and allow product managers to focus on strategic and creative tasks....
Members-only Membership content How empathy drives product excellence for users, teams, and business I’m here to talk about empathy in product management. Empathy is a key toolset within the product organization and your key to unlocking relationships within the larger company....
Members-only AI & Machine Learning How AI can enhance user onboarding and engagement strategy AI enables companies to tailor the onboarding process to each user's unique needs and preferences. By collecting and analyzing individual behavior and interaction data, AI can make recommendations that guide users to relevant features or resources....
Members-only User Experience Instilling a customer-first approach in all you do My name is Roshni Uppala, Senior PM at Amazon. In this article, I’ll be sharing my thoughts on how to instill a customer-first approach into everything you do. I want you to come away from this knowing how to incentivize customers in a number of key ways....
Members-only User Experience Understanding the customer experience is everything, with Adam Dille In this episode, we sit down with Adam Dille, Quantum Metric, who explores his journey to product leadership, and how he’s combining product and engineering into a perfect mix that allows customers to thrive....
Members-only User Experience Focus on prioritization and building real user value, with Jelena Vukadinovic In this episode, we sat down with Jelena Vukadinovic, who explored the importance of setting priorities, setting limits, and finding the right balance to avoid burnout and achieve success in product management....
Members-only Articles How to use data and insight to create better products for our customers I've seen, being in teams and observing other teams, that the best PMs do everything in their power to deliver the most they possibly can for their customers. I'll share some of the things I wish I would have known earlier in my career, to help me achieve that....
Members-only Articles Behavioural frameworks for motivating users One of the reasons that this is so important is because our cultural intuitions about motivation are pretty off. The way our society is structured has given us some ideas about how people are motivated, which end up not actually bearing out in the research and what we see in the real world....