The CPO space

Product Leadership

As businesses become increasingly product-led, the role of the CPO has become a critical position that balances user needs, market trends, and business growth.

This page is your go-to resource for everything CPOs need to succeed—from mastering leadership and strategic decision-making to navigating the career path to the C-suite.

You'll find insights on building high-performing teams, aligning product strategy with business goals, and making impactful decisions that drive success.

CPO leadership

Great CPOs are not just strategic thinkers—they're visionary leaders who inspire teams, drive alignment, and navigate complex business challenges. These articles explore what it takes to lead at the CPO level, from building high-performing product teams to fostering a culture of innovation and cross-functional collaboration.

5 ways product leaders can create a culture of innovation
Senior product leadership can ensure teams work beyond a few ideas and help foster a culture that turns innovation into a strategic, guiding principle that connects to every part of the organization. And here are five ways to do just that…
Product-Led Alliance | Product-Led GrowthAdam Bennett
A framework for better cross-functional collaboration
My name is Amanda Myres, Head of Product Marketing at Fullstory. In this article, I’ll talk about sanity-saving ways data can help keep cross-functional teams focused and aligned.
Product-Led Alliance | Product-Led GrowthAmanda Myres
Change management: learning the hard way
Change is a hard but necessary state of growing organizations. Here is everything I learnt over the past 12 months. The hope is that this will support any large scale change management you may take on or be part of.
Product-Led Alliance | Product-Led GrowthChris Compston
You’re hired: top tips for building the best product team
From the skills to look for in a prospective PM hire to how culture fit is an important piece of the hiring puzzle. Check out all the juicy bits and top tips from what the experts had to say.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance
Expert tips for building the best product team
During our fantastic Chief Product Officer Summit, Jason Knight, Product Director at DueDil, led a panel discussion sharing tips and insights on building the best product team with four industry experts.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance

CPO strategy

A strong CPO strategy is the key to driving product success at the highest level. These articles dive into the essential frameworks, decision-making approaches, and leadership principles that define top CPOs.

Calculating market demand for CPOs
When it comes to the demand for a specific role like a Chief Product Officer, factors such as the growth of tech companies, the importance of product development, and overall business strategies play a significant role.
Product-Led Alliance | Product-Led GrowthRebecca Madro
Bettering lives through the power of FinTech
Nina Mohanty, Founder and CEO of Bloom Money, took us through her leadership journey in FinTech, and what inspired her to develop an app that empowers migrant communities to build generational wealth. Here’s the Q&A highlights.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance
Extend Agile to build more customer-focused products faster
During our Chief Product Officer Summit, Christine Tran, Senior Director of Product Marketing at Quantum Metric and Melissa Perri, Founder & CEO of Produx Labs, discussed how developing an Agile model can help build more customer-focused products faster.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance
Effective steps you can take to create a winning product strategy
A PM can be given all the pieces of the puzzle and resources they need, but it’s up to them to see how they fit together and realize the value in each, to craft something greater than the sum of its parts. That’s where these steps to creating a winning product strategy come in.
Product-Led Alliance | Product-Led GrowthAdam Bennett
Navigating constantly changing customer needs
How important is it to maintain a constant connection with your customers? We sat down with Rick Kelly, Fuel Cycle, to find out. Rick took us through his inspirational journey in product. Here’s the highlights from the Q&A.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance
Stakeholders: How to Successfully Work With Them
Caz Brett, BBC, maintains the importance of a good relationship with your stakeholders. You’re able to make higher quality products. You’re more productive. You begin to time-save and cost save. All in all, you get an easier life and a better night’s sleep.
Product-Led Alliance | Product-Led GrowthTanya Lang

Becoming a CPO

If you're aiming for the CPO role, mastering product strategy, leadership, and execution is essential. These articles break down the key skills, experiences, and mindset shifts required to move from product management to the executive level.

From product manager to CPO: How to make the leap
Product managers act as a vital bridge between various departments in an organization. They help engineering, marketing, sales, and support teams stay on track and align them with business outcomes.
Product-Led Alliance | Product-Led GrowthCindy Camacho
What is a Chief Product Officer? Job description & skills
A CPO is an executive-level position, the person responsible for facilitating all product-related activities in the business. They manage the product management team and usually report to the CEO.
Product-Led Alliance | Product-Led GrowthRebecca Madro

Podcasts

We've got some amazing insights from CPOs around the world. Tune in to these episodes to hear what these C-suite execs have to say.

Pioneering the future with Katya Denike
Katya shares some unforgettable success stories that highlight the power and impact of women’s leadership. From tackling complex challenges to driving change in her industry, her insights are not to be missed.
Product-Led Alliance | Product-Led GrowthRebecca Madro
Breaking barriers with Julia Kastner
We’re joined by Julia Kastner, a visionary executive known for her strategic transformation and exponential growth initiatives. Julia combines foresight and vision with ruthless prioritization and warp-speed decision-making to navigate and succeed through complexity, risk, and uncertainty.
Product-Led Alliance | Product-Led GrowthRebecca Madro
For the Love of Product [podcast]: Anu Varma, Path
We sit down with Anu Varma, CPO at Path, a company helping SMEs across the UK better manage their people and compliance. Anu delves into how product culture can drive success or failure for product leaders and teams, drawing on her experiences and the pivotal points she crossed on the path to CPO.
Product-Led Alliance | Product-Led GrowthAdam Bennett
For the Love of Product [podcast]: Chloe Mackie, Doozy
In this episode we welcomed Chloe Mackie, CPO of Doozy onto the pod to discuss (among other things) her journey launching a startup in the midst of the pandemic.
Product-Led Alliance | Product-Led GrowthAdam Bennett

Every CPO should incorpoate data into their day to day. Check out the comprehensive State of Product Ops 2023 report, where we dive into the insights, findings, and wisdom gathered from the leading minds in the industry.

Dive into the state of product ops
We’re thrilled to release our comprehensive State of Product Ops 2023 report, where we dove into the insights, findings, and wisdom gathered from the leading minds in the industry.
Product-Led Alliance | Product-Led GrowthRebecca Madro