Wondering how top product managers are making informed decisions that shape the success of their products in 2024? The State of Product Analytics report is here to answer that and more.

We’ve surveyed product professionals from around the world to get a real-world snapshot of how data is driving product decisions today. From must-have metrics to game-changing tools, this report dives into the essentials of product analytics and how it’s evolving.

What’s inside?

Part 1: Companies and key data

Discover which companies are leading the way in product analytics and how they leverage data for impact.

Part 2: The growing importance of product analytics 

Learn why product analytics are becoming the backbone of every product-led decision.

Part 3: Metrics that matter 

A deep dive into the metrics that product managers use to inform critical decisions.

Part 4: Tools driving the data-driven train

From established platforms to emerging tools, find out which analytics tools are top of mind for product pros.

Part 5: Customer feedback is key

Understand how teams integrate customer feedback into their data strategy for meaningful insights.

Part 6: Product data within the organization

Explore how data is shared and used across teams to create a unified approach to product success.

Here are some highlights:

  • Revenue generation (32.3%) is the primary goal most are looking to achieve with product analytics. Retention is a close second at 29.8%, with activation coming in third at 23.4%.
  • Organizations primarily rely on internal sources for data insights, with 39.5% of respondents using data from sales, marketing, and customer success teams. 
  • A significant majority (66.9%) feel that product analytics have visibly helped them achieve their goals.
  • The most common usage metric analyzed is how often users engage with the product (25.8%)—a key indicator of adoption trends. Tracking the most-used features (23.4%) is also essential for understanding user preferences and guiding development.
  • The most common tools people invested in were analytic tools at 48.4%.

Why this report matters

This isn’t just a collection of numbers; it’s an up to data-driven report for anyone in product who wants to understand how analytics is driving impact today.

Whether you’re choosing the right metrics, deciding on new tools, or refining your approach to customer feedback, this report provides the insights you need to make data work for you in 2024.