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Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics & Measurement AI & Machine Learning Product Leadership Achieving Scale

Steve LaChance

Steve LaChance is a marketing guy, (inter)nationally recognized speaker, 4x entrepreneur, and the author of ‘Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy.’

Your new users want less friction and more value, so you better deliver

Members-only

Product-Led Growth

Your new users want less friction and more value, so you better deliver

Value means utility. And utility means providing the user with something measurable that actually solves their problem and improves their life....

Don't chase the vanity metrics—stick with the five that matter

Members-only

Product Metrics & Measurement

Don't chase the vanity metrics—stick with the five that matter

Instead of chasing vanity metrics, product-led growth (PLG) requires that you, the marketer, should only rely on the metrics that matter....

Product-Led Alliance was founded in December 2019 with a vision of providing an independent learning platform for product pioneers, growth gurus, and go-to-market experts from around the world.

We’re committed to sharing Product-Led growth success stories, experiences & challenges.