We got the chance to talk with one of the most prominent thought leaders in PLG, a man who needs no introduction - Marty Cagan, Founding Partner at Silicon Valley Product Group.

Usually we focus on the ‘head’ or the ‘heart’ of product management, but in this episode we take a full body scan as we chat to Marty about the evolution of product leadership, the dynamic between CPO and CEO, identifying the ‘right’ time to bring in a CPO and how to do so effectively.

Key talking points:

  • Marty’s career journey.
  • Coaching and the power of people.
  • Defining the role of a CPO.
  • Founder/CPO dynamics - the good, the bad and the ugly.
  • Building and mentoring effective product teams

A little bit about the guest

Marty’s a silicon valley based exec with over 20 years of experience building technology products and working with industry leaders like eBay and Netscape. In fact, before founding the Silicon Valley Product Group, Marty was the original leader of product and design for eBay, responsible for defining product and services for the company’s global ecom trading site.

He’s also the author of a book that’s often considered the bible for many PMs - “Inspired: How to Create Tech Products Customers Love” which also features on our PLA’s best of the best list.

That book is a formula for creating winning products, and works to inspire the reader to achieve a greater understanding of customer engagement, consistent innovation, and business success.

Marty learnt to program at the age of seven, taught by his father, who was one of the earliest developers. He also publishes a monthly newsletter and runs a blog for the product community, with clients including some of the best technology-powered businesses from around the world.

Get involved

Want to join in the conversation? Be sure you’re in our Slack channel of over 3000 product-led enthusiasts, it’s 100% free and has a range of channels from upcoming events and recommended reading, to job opportunities and recommended tools.

You can also get involved in our podcast! If you’re a CPO, Founder, Inventor or a passionate product-led advocate, pick a topic and you can get in touch here: adam@productledalliance.com

Be sure to catch more episodes of For the Love of Product!