Product-Led Growth

Are you ready to take your product management to new heights? Whether you're a seasoned pro or a fresh-faced PM, we've got you covered with a cheat sheet of 175 prompts to supercharge your work....

It would be nonsensical to suggest that a business, internally or externally, has to share everything with everyone all the time. Doing so can be just as dangerous as saying nothing at all....

urprisingly, there’s a lack of thought leadership and practical advice in this area. That’s why we’re here to shed light on the importance of product data in the PLG ecosystem....

In some situations, you might not even know that you're using AI, like when you’re doing a transaction with your bank and you get a notification that says, ‘Hey, did you just make this transaction?’ That's where AI’s doing the work on the back end using a fraud detection algorithm....

Being product-led helps drive a company’s financial targets - a successful and well-managed product can ultimately be the company’s growth driver....

It's time to talk about bridging the gap between product-led growth and sales-led growth SaaS models for companies. And the burning question most companies continue to have is, “Which one should we adopt? Which one is optimal?”...

Engagement serves as a critical criterion in determining the qualification of PQLs. It encompasses the breadth, depth, and frequency of a user's interaction with the product....

We’ve created an entire periodic table of PLG terms so you can effortlessly converse with industry experts on everything from user onboarding, to funnels, freemium models, and conversions....

By creating engaging and informative content that speaks to the needs and interests of their target audience, companies can build brand awareness and generate leads that are more likely to convert into customers....

Product-led growth also doesn’t imply some kind of hierarchy between product and x. So it doesn't mean that product is the boss of design or support. From everything down to your internal documents, sales collateral has some kind of impact on how customers derive value from your product....

When you empower your employees, you give them a sense of authority and autonomy to make the customer experience the best it can be. Think of it as giving your employees the right tools to handle customer interactions quickly and smoothly....

If your users are already getting value from the freemium version, show them what else they’re missing out on. Not only does this encourage them to try services that would normally cost, but it’s also low risk for them....

Let's break down both the product-led growth and freemium strategies, the pros and cons of each, and why you should choose one or the other....

ChatGPT is the new kid on the block. As open AI technology continues to entrench itself in our society, accessibility is at an all-time high. So how can you, as a product manager, use ChatGPT for your own business leads?...

You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy....