Product-Led Growth

Being product-led helps drive a company’s financial targets - a successful and well-managed product can ultimately be the company’s growth driver....

It's time to talk about bridging the gap between product-led growth and sales-led growth SaaS models for companies. And the burning question most companies continue to have is, “Which one should we adopt? Which one is optimal?”...

Engagement serves as a critical criterion in determining the qualification of PQLs. It encompasses the breadth, depth, and frequency of a user's interaction with the product....

We’ve created an entire periodic table of PLG terms so you can effortlessly converse with industry experts on everything from user onboarding, to funnels, freemium models, and conversions....

By creating engaging and informative content that speaks to the needs and interests of their target audience, companies can build brand awareness and generate leads that are more likely to convert into customers....

Product-led growth also doesn’t imply some kind of hierarchy between product and x. So it doesn't mean that product is the boss of design or support. From everything down to your internal documents, sales collateral has some kind of impact on how customers derive value from your product....

When you empower your employees, you give them a sense of authority and autonomy to make the customer experience the best it can be. Think of it as giving your employees the right tools to handle customer interactions quickly and smoothly....

If your users are already getting value from the freemium version, show them what else they’re missing out on. Not only does this encourage them to try services that would normally cost, but it’s also low risk for them....

Let's break down both the product-led growth and freemium strategies, the pros and cons of each, and why you should choose one or the other....

ChatGPT is the new kid on the block. As open AI technology continues to entrench itself in our society, accessibility is at an all-time high. So how can you, as a product manager, use ChatGPT for your own business leads?...

You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy....

I like to think about your model as a “choose your own adventure” team structure. For every spectrum below you can pick either the extreme or the middle of the range. If you have a complex org structure, you may have some sub-groups on one side of the spectrum and some on the other....

Some of the blind spots in AI include the lack of transparency of the AI systems, the fairness of the algorithms which are backing the entire machine learning experience, and the dependence on humans for artificial intelligence to be effective....

Not only do KPIs help indicate how customers feel toward your business, they’ll also give you the tools to act on that feedback and data. With KPIs, you can set targets, understand objectives, and even compare yourself to business peers....

I’d like to start at the very core of what drives business outcomes when we build digital products for users. And that’s actions. Actions in our products, actions in our workflows, actions in a website, and actions in our mobile apps. The more actions, the more successful those products will be....