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Tech teams are delivering products faster by using continuous development, giving more autonomy and freedom when testing new features. In this guide, we explore how your org can foster a culture of experimentation, building better products to guarantee customer satisfaction....

We’ve partnered with Logi Analytics to delve into how you can utilize embedded analytics and data storytelling - to drive decisions, generate actionable insights, and increase user adoption and stickiness....

Tools and apps on their own don’t help you get things done. Without a solid roadmapping process, you’ll be clamoring to gain stakeholder buy-in when it’s already too late. That's why this handbook contains practices that PMs - like you - can build upon to create your own processes....

Without an effective analytics solution, you will struggle to capitalize on collected data. By looking at five case studies, you can create value and boost ROI through delivering an integrated analytics experience....

No matter how many years of experience you have designing products, there will always be baked-in assumptions about what’s best and hidden nuances you may never consider....

In this guide, you’ll learn how to translate data into a common language, find the sweet spot between visuals, data & narrative, & map your story to a dramatic arc....

You are not your customer. Putting yourself in their shoes is the most important skill you need in order to develop the customer empathy required to build products your users want....

Building customer-centric experiences isn’t always easy; if it were, every company would be crushing it....

There’s always risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process....