Product-Led Growth

I’m Mickey Alon, and I'm the Founder and CTO of Gainsight PX, and I'll be delving into what exactly PLG is and how you can empower product teams to deliver a complete product-led growth strategy....

The use of data is critical in creating opportunities to bolster product strategy decisions, foster new ideas, and ultimately, craft a stronger experience for users. This article explores how PMs can be more data-driven to ensure success when making key product decisions....

We sit down with Vibhor Chhabra, Head of Tax Products at Shopify. Vibhor discusses the challenges he faced getting started on his product leadership journey, his passion for technology, how cross-functional collaboration is critical to product-led success, and more....

Your complete guide to product-led growth metrics just dropped! Read on to learn about building a successful PLG measurement system into your organization’s processes and much more…...

The world’s most innovative companies didn’t get where they are by making assumptions about what products or features to build. They used data to guide their decision-making process and to grasp what their users truly wanted and needed - before they ever started building....

Your ultimate guide to PLG strategy from understanding your customers to creating your product roadmap. Dig in to find some great templates to help you improve your PLG strategy!...

How can you tell if an embedded analytics solution provides the flexibility and simplicity in design that you need to guide your customers through their data? There are three critical analytics design features to consider when assessing solution vendors in the market today....

Amy Lima, Founder of Diversify Design, takes us through her organic founder’s journey, from the music industry to product design, the challenges she’s faced building a path, and more....

Every company relies on software to drive its business forward. As software replaces more in-person activities and enhances more workflows, oftentimes a disconnect in that experience arises. At Pendo, we call it the software experience gap....

My clients are looking to build the right thing for themselves and their customers. They rightfully see the product mindset as a way to enable that. In this post, I’ll tell you why this isn’t a simple functional mindset or even a refocus on outcomes over output....

The Rise of the Growth PM report has arrived, and it’s chock-full with everything you need to know on the current state of the role, the impact it’s making within orgs, what the future holds, and more....

We’ve always believed in the power of our product, but in late 2020 we made a company decision to pursue PLG in earnest. As we deeply believe in making data-driven decisions - in the power of hypothesis, testing, and iteration - we’ll be sharing our various experiments with the world....

I'm Jessica Box, Head of Growth at Linktree, and I'm really excited to be sharing the incredible learnings I've had throughout my career on growing organizations. Specifically, I'm going to share how Linktree has grown from zero to 12 million users in less than four years....

In this article, my aim is to help you inject some humanity into your product-led growth strategy by sharing how we’ve built this approach into the DNA of our growth team at HubSpot Academy, sharing the five key lessons learned along the way....

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Realistically, this is just the beginning. Here are the things to keep in mind when your product meets the road....