Product-Led Growth

Every company relies on software to drive its business forward. As software replaces more in-person activities and enhances more workflows, oftentimes a disconnect in that experience arises. At Pendo, we call it the software experience gap....

My clients are looking to build the right thing for themselves and their customers. They rightfully see the product mindset as a way to enable that. In this post, I’ll tell you why this isn’t a simple functional mindset or even a refocus on outcomes over output....

The Rise of the Growth PM report has arrived, and it’s chock-full with everything you need to know on the current state of the role, the impact it’s making within orgs, what the future holds, and more....

We’ve always believed in the power of our product, but in late 2020 we made a company decision to pursue PLG in earnest. As we deeply believe in making data-driven decisions - in the power of hypothesis, testing, and iteration - we’ll be sharing our various experiments with the world....

I'm Jessica Box, Head of Growth at Linktree, and I'm really excited to be sharing the incredible learnings I've had throughout my career on growing organizations. Specifically, I'm going to share how Linktree has grown from zero to 12 million users in less than four years....

In this article, my aim is to help you inject some humanity into your product-led growth strategy by sharing how we’ve built this approach into the DNA of our growth team at HubSpot Academy, sharing the five key lessons learned along the way....

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Realistically, this is just the beginning. Here are the things to keep in mind when your product meets the road....

As I read (and re-read) Conan Doyle’s works. I came away with many lessons that we as product people can apply. You don’t need to be solving murders or finding lost treaties. So what does Sherlock have for those of us creating the technology of today?...

In this article, I'll be talking about building AI products to power growth. I'm hoping from this you'll get an understanding of how growth teams and growth products are created. And specifically within that, how AI products can help power growth....

In this article, I’ll explain why products don’t actually scale, and walk you through three steps to overcome these hurdles; doing things that don’t scale, working your brain muscles every day, and being bold....

After 20 years of innovating in the education space, we’ve learned a thing or two about what works to train and educate end users. So let’s get into the differences between a CMS and an education platform, and why an education platform is better for supporting product-led growth....

But aside from the deeply deductive and yet often erratic behavior, what can we “normal” people learn from the storied sleuth? That is what I wanted to know as I read (and re-read) Conan Doyle’s works. I came away with many lessons that we as product people can apply....

In the age of the cloud and big data, our applications and our end users generate mountains of data on a daily basis. We may already provide our users with a few basic charts and reports, but are we really providing them with meaningful analytics that matter?...

Analytics can enable you to access a bunch more benefits for you and your customers. But it requires the right approach to really provide the value you need - which is where embedded analytics comes in....

Throughout my career, I’ve developed several tactics to help overcome these hurdles when it comes to having maximum impact, finding opportunities, launching and measuring success, so in this article I’ll dive into them in more detail and share my key tactics for success as growth PMs....